Supporting Every Mile
Embrace the Legacy of Innovation
Just as the mythical Atlas held up the heavens, Atlas Tyres support your journey with unwavering strength and reliability. Born in Belgium, nurtured by global expertise, and crafted with cutting-edge technology in China, Atlas Tyres offer a comprehensive range of high-performance summer, all-season, and winter tires.
A World
of Possibilities
A BELGIAN BRAND
Extensive Range:
From compact cars to powerful SUVs, Atlas Tyres offers a wide selection of sizes and specifications to fit diverse needs.
Global Reach:
Trusted by drivers worldwide, Atlas Tyres are renowned for their quality, performance, and value.
Modern Technology:
Engineered with advanced compounds and innovative tread patterns, Atlas Tyres deliver exceptional grip, handling, and durability.
Belgian Heritage:
Drawing on a rich legacy of automotive expertise, Atlas Tyres embody European standards of quality and performance.
Long Term Focus and Stability:
Not depending on a single manufacturer.
Products
GREEN HP
Passenger
Summer
SPORTGREEN 2
Passenger
Summer
SPORTGREEN 3
Passenger
Summer
GREEN EV
Passenger
Summer
GREEN VAN 2
Light Truck
Summer
SPORTGREEN SUV 2
SUV
Summer
GREEN 4S
Passenger
All Season
GREEN 3 4S
Passenger
All Season
GREEN VAN 4S
Light Truck
All Season
POLARBEAR HP
Passenger
Winter
POLARBEAR UHP
Passenger
Winter
POLARBEAR UHP 2
Passenger
Winter
POLARBEAR UHP 3
Passenger
Winter
POLARBEAR VAN 2
Light Truck
Winter
POLARBEAR SUV 3
SUV
Winter
Tyre Label
The European Tyre Labelling Regulation has been in place since 2012 and provides information on the fuel efficiency, wet grip and external rolling noise of tyres. Its aim is to increase the safety and the environmental and economic efficiency of road transport by promoting fuel-efficient and safe tyres with low noise levels. The EU has committed to cut its greenhouse gas emissions to reach climate neutrality by 2050. Choosing more fuel-efficient tyres can help to reduce transport emissions, which play a major part in fulfilling these goals.
In order to help customers with their choice the EU introduced a new regulation, which came into force on May 1st 2021.This regulation contains a revision of the EU label and registration to the European Product Registry for Energy Labelling (EPREL). The new label contains the same three classifications as before, though renewed, and is supplemented with additional pictograms to inform about enhanced snow grip and ice grip performance. A QR code on the label gives access to the European Product Registry for Energy Labelling, EPREL, a database with additional information such as a product information sheet and possibility to download the label.
Customers should be made aware that actual fuel savings and road safety depend heavily on the behaviour of drivers and the proper maintenance of the tyres. The three classifications are, although important, not the only performance parameters.
The European Standard
Atlas tyres are engineered and produced according to European and international regulations: E-mark, S-mark, REACH compliance, M+S, snowflake symbol.
E-mark certification ensures the minimum EU or International (UNECE) standards in relation to its dimensions, load and speed rating. S-mark certification, sound marking, certifies that the noise amount complies with EU or International (UNECE) standards.
The REACH (Registration, Evaluation, Authorization and Restriction of Chemicals by the European Parliament) regulation, which was launched in 2007, restricts the use of chemical substances that have a negative impact on human health and environment. M+S marking is a Manufacturer’s declaration which implies that tread and material are designed in a way that driving performance on mud and snow is better than with normal standard tyres.
The snowflake regulation (three-peak snowflake symbol) requires for snow tyres a minimum of braking and traction performance on snow..
Your Competitive Advantage:
Competitive
Pricing:
Offer your customers exceptional value with a range of budget-friendly options.
Strong Brand
Recognition:
Leverage the growing reputation of Atlas Tyres in the global market.
Increased
Profitability:
Enhance your margins and boost your sales with a reliable and in-demand product line.
Join the Atlas network and experience the power of a brand that supports every mile.
Join our growing network of resellers and offer your customers the ultimate driving experience.
Benefit from our competitive pricing, exceptional product quality, and dedicated support.
Contact us today to learn more about our dealer program
